Hybrid Design

Design in San Francisco (Road Trip)

chiplay — Sun, 02 Nov 2008 18:20:05 +0000

For our 1 year wedding anniversary, my wife and I are traveling around California to relax, have some fun, drink a little vino and see the sights. Our first stop is a couple days in San Francisco and so far I have been blown away by the quaility and diversity of the design and branding we have seen everywhere. So much so that I’ve decided to do a little mobile blogging to share our findings. This will be my first time trying this out - hopefully the pictures will work.
Update: I condensed the photos into a gallery to save some space…

“Heaven in the Real World”

chiplay — Fri, 24 Oct 2008 21:41:52 +0000

We had the pleasure of working with the North Point Ministries creative dream team on this video piece for the Vertical Reality camp for high-school students. The miniature set was crafted and filmed by two of our good friends, John Gray (NPM High-school Video Director) and Michael Lines of Abiyoyo Productions. We had a lot of fun on set for this one - playing with lighting, a fogger, dry ice, etc. Everything was shot on the new Sony EX3 - a great little camera. Hybrid was responsible for all of the post work (keying, color correction, compositing, text design, music design). A really fun piece to work on from begginning to end - I have a feeling we’ll be doing more with miniatures in the future. Enjoy!

Heaven in the Real World from Chip Lay on Vimeo.

Southern Sportsman Campaign for Southern Proper

chiplay — Tue, 21 Oct 2008 19:23:38 +0000

We previously posted the video we produced for the Southern Sportsman Collection launch by Southern Proper this fall. Along with that video, we also helped design and art direct print collateral, DVD presskit, website rebrand and eblast campaign to tie together the collection launch across all touch points for both retailers and consumers. The brochure was given a rustic leather treatment with a de-bossed cover to coordinate with the attitude behind the collection. Hybrid was responsible for all photography, design and print coordination - from the initial concept to the final delivery. During the month of the campaign launch, website traffic (unique visitors) was up over 30% compared to the highest previous month and the collection has been the best selling to date.

Print brochure for Southern Sportsman

Brochure Spread and DVD

Website Redesign for Campaign

Campaign Eblast

Our apologizes…

chiplay — Tue, 21 Oct 2008 13:03:07 +0000

To anyone who has been checking our blog, patiently waiting for updates, dying to know what we’ve been up to. We seem to have run into a bit of a chicken-egg thing. When we have exciting stuff to post on our site, we’re too busy to sit down and post it… but when we’ve got free time to post stuff, we’ve got nothing to post about… quite the conundrum. Thankfully, we’ve caught a slight breather from the hectic summer and we’re going to be catching up on everything that we’ve been up to over the past couple months. So stay posted and as we’ll be rolling out a LOT of updates over the next couple weeks. Thanks!

Say hello to Jo.

chiplay — Fri, 17 Oct 2008 14:53:50 +0000

We’re excited to introduce the newest member to our Atlanta design office - Jo Albright. Fresh from Creative Circus, Jo brings his branding, print, interactive media and photography skills to Hybrid’s team. Welcome aboard.

Hybrid’s design featured in L.A. Times

rustylay — Thu, 17 Jul 2008 18:35:46 +0000

The LA Times contacted us last week about showing our adirondack design featured on our Product Page. The article ran today and explores a modern take on the adirondack chair. See excerpt below or the link to the L.A. Times article.

It is not mentioned in the L.A. Times article that this chair (and matching line) was a custom design for an individual client and is not currently in mass production. However, Hybrid Design can be contracted to create custom designs for both individuals and for mass production. If enough demand is shown for this adirondack design, we will consider contacting a manufacturer to produce it or a very similar design. If enough interest is expressed in the design we will make an announcement on our website about its production.

Southern Sportsman

chiplay — Tue, 15 Jul 2008 20:54:09 +0000

Our most recent video project for our friends at Southern Proper. A special thanks to Ben Callner for helping with the camera work and Chris Talley for the original score. We wish Southern Proper the best for their show in NY this week! More Southern Sportsman projects coming soon… stay posted.

Southern Sportsman from Chip Lay on Vimeo.

Logo and Business Card Design - CrossFit Addiction

chiplay — Thu, 10 Jul 2008 14:20:43 +0000

We recently completed this logo design and business card layouts for one of our friends who is starting a crossfit gym in North Atlanta. You can check out his business and sign up to get your butt kicked at www.crossfitaddiction.com.

Father’s Day Promo for Southern Proper

chiplay — Thu, 05 Jun 2008 15:55:25 +0000

For Southern Proper’s ‘08 Father’s Day Promotion, we helped out with Art Direction, Photography, and Design for the E-blast & Website Homepage.

Thanks to Carter and his Dad for being such good sports for the shoot. You can see the new homepage here:

www.southernproper.com

Pickle Stick Concepts

rustylay — Mon, 31 Mar 2008 17:17:36 +0000

Richpower, a powertool company here in South Carolina with a desire to innovate, asked us to design a great concept of theirs. The Pickle Stick is a Lithium Ion powered multitool that has both DIY powertool functionality as well as kitchen appliance functionality. Hybrid provided ergonomic and manufacturable designs that fit the “Pickle Stick” marketing scheme, communicating a unique functionality with a chic and quirky aesthetic that fits into kitchen decor.