We previously posted the video we produced for the Southern Sportsman Collection launch by Southern Proper this fall. Along with that video, we also helped design and art direct print collateral, DVD presskit, website rebrand and eblast campaign to tie together the collection launch across all touch points for both retailers and consumers. The brochure was given a rustic leather treatment with a de-bossed cover to coordinate with the attitude behind the collection. Hybrid was responsible for all photography, design and print coordination - from the initial concept to the final delivery. During the month of the campaign launch, website traffic (unique visitors) was up over 30% compared to the highest previous month and the collection has been the best selling to date.

Print brochure for Southern Sportsman

Brochure Spread and DVD

Website Redesign for Campaign

Campaign Eblast