We had the pleasure of working with the North Point Ministries creative dream team on this video piece for the Vertical Reality camp for high-school students. The miniature set was crafted and filmed by two of our good friends, John Gray (NPM High-school Video Director) and Michael Lines of Abiyoyo Productions. We had a lot of fun on set for this one - playing with lighting, a fogger, dry ice, etc. Everything was shot on the new Sony EX3 - a great little camera. Hybrid was responsible for all of the post work (keying, color correction, compositing, text design, music design). A really fun piece to work on from begginning to end - I have a feeling we’ll be doing more with miniatures in the future. Enjoy!
We previously posted the video we produced for the Southern Sportsman Collection launch by Southern Proper this fall. Along with that video, we also helped design and art direct print collateral, DVD presskit, website rebrand and eblast campaign to tie together the collection launch across all touch points for both retailers and consumers. The brochure was given a rustic leather treatment with a de-bossed cover to coordinate with the attitude behind the collection. Hybrid was responsible for all photography, design and print coordination - from the initial concept to the final delivery. During the month of the campaign launch, website traffic (unique visitors) was up over 30% compared to the highest previous month and the collection has been the best selling to date.
To anyone who has been checking our blog, patiently waiting for updates, dying to know what we’ve been up to. We seem to have run into a bit of a chicken-egg thing. When we have exciting stuff to post on our site, we’re too busy to sit down and post it… but when we’ve got free time to post stuff, we’ve got nothing to post about… quite the conundrum. Thankfully, we’ve caught a slight breather from the hectic summer and we’re going to be catching up on everything that we’ve been up to over the past couple months. So stay posted and as we’ll be rolling out a LOT of updates over the next couple weeks. Thanks!
We’re excited to introduce the newest member to our Atlanta design office - Jo Albright. Fresh from Creative Circus, Jo brings his branding, print, interactive media and photography skills to Hybrid’s team. Welcome aboard.
