One of Rusty’s good friends from college, Andrew Purdy, found out about Joni and my wedding site and was hooked. He and his fiance, Caroline Fitz-Roy, are living near San Francisco and getting married this May in a small town called San Anselmo, just north of San Francisco, in the foothills of Mt. Tam. I really enjoyed working on this project - thanks and best wishes to both Andrew & Caroline for their big day in May!

When Impulse Technology asked us to help brand and market their new IT Equipment Remarking Software Portal… and make it exciting and fun… we knew we had a challenge on our hands.

They were attending a trade show for the software launch and needed exhibit design, banners, pre-show mailers, sales cards, product cards and more. When I asked - What exactly does this software do? - I’ll be honest, I fell asleep during the answer… but after I came to, I asked for the short and sweet version and got this - “The portal helps our customers effectively manage their equipment portfolio, giving them more free time”. Sounded great to me, no more worrying about IT equipment on the weekends? Now… what would I do if I had my weekends back?

Our new friends at New Spring asked us to help with their first ‘08 message series - “Crank It Up”. They had the series theme and a good idea of the look and feel they wanted, we took it from there! Below is the pre-series invite card and banners with our graphic treatment.